Career Highlights:

• With leadership roles spanning South Africa, West and East Africa, the Middle East, Asia, Europe, and the USA, Jason has successfully scaled operations and turned around companies in diverse industries. His experience in high-stakes negotiations, mergers, and acquisitions has been instrumental in expanding businesses internationally.

• CEO of Lakeside International Consulting, specializing in business turnarounds and global operations, with notable clients in aviation, oil & gas, green energy, and large-scale events.
• Led the F1 Bid Consortium for Cape Town, demonstrating his expertise in high-level event logistics and international motorsport operations.
• Increased company revenue from $8.7 million to $18 million in just nine months while leading Sarit Expo Centre in Kenya, showcasing his ability to drive profitability and efficiency.

• Extensive experience in event and team logistics, ensuring seamless transport and operational efficiency.
• Passion for automotive and motorsport industries, having worked on major racing events and high-performance vehicle projects...

Key Contributions to The Race Makers:

• Leverages decades of international experience to optimize supply chain logistics, ensuring teams and equipment arrive on time and in top condition.
• Applies cost-reduction strategies and risk assessment models to enhance efficiency in global race logistics.

• Implements scalable transport solutions for teams, reducing downtime and maximizing efficiency in cross-border movement.
• Ensures smooth personnel logistics, using his expertise in P&L management and stakeholder relations.

• Contributes high-level business development strategies to expand The Race Makers’ presence in international motorsport.
• Drives corporate partnerships and sponsorship deals, leveraging his extensive network.

• Applies his experience in digital transformation and change management to adapt to logistical challenges.
• Develops crisis management strategies, ensuring seamless execution of transport and event operations..

Jason Zeelie’s combination of strategic leadership, business acumen, and logistics expertise makes him an essential force behind The Race Makers’ success in cargo and team transport. His proven track record in global operations and motorsport logistics ensures that every race is executed with precision and efficiency.