The Race Makers

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Media

Media & publishing

Michel Lupini

MICHEL LUPINI

Founder, Editor and Publisher
MEDIA AND COMMUNICATIONS SPECIALIST

Career Highlights:

  • Founder and Publisher of Motorsport Media and AutoMotorsport Media.
  • Operates platforms such as motorsportmedia.co.za and theauto.page.
  • Manages a dynamic portfolio of motoring-focused social media channels.
  • Founder, Editor, and Publisher of:
  • Cars in Action and Bakkie & Truck magazines.
  • AutoNews newspaper under Action Publications (1997–2018).
  • Contributor to various major international motoring publications and websites.

 

Key Contributions to The Race Makers:

  • Leads strategic media and communications efforts to maximize global exposure for events.
  • Ensures seamless promotion and coverage of our Grand Prix races across digital, print, and social platforms.
  • Crafts compelling narratives and content that resonate with diverse audiences.

 

Michel’s unmatched expertise in media, coupled with his passion for motorsport, makes him an integral part of our mission to deliver exceptional, world-class racing events.
Marisa

MARISA PHILLIPS

Media
media 

Career Highlights:

  • Over 16 years of experience in journalism and media relations, with expertise in press communication, event coordination, and content creation.
  • Senior Journalist: Worked as a senior journalist for a daily newspaper, earning accolades such as Journalist of the Year for her excellence in reporting.
  • Assistant National Press Officer – MotoGP South Africa: Served for six years, liaising with over 300 national and international journalists, crafting press releases, and ensuring seamless media operations for major global sporting events.
  • Media Relations for Sporting Companies: Managed social media marketing, newsletters, and press releases for various companies, with a special focus on a sporting company in South Africa.
  • Event Management: Played a key role in organizing the Miss Goldfields beauty pageant, securing sponsors, coordinating media relations, and overseeing the execution of the event.

 

Key Contributions to The Race Makers:

  • Media Strategy Development: Crafting and executing comprehensive media strategies to ensure maximum exposure for The Race Makers’ events and initiatives.

  • Global Exposure for Local Events: Ensuring that events in South Africa gain international attention, enhancing the country’s reputation on the global stage.
  • Event Promotion & Media Support: Overseeing the media operations for The Race Makers’ events, including coordinating with journalists, securing sponsorships, and managing event-related media activities.
  • Social Media & Marketing: Handling social media marketing efforts, newsletters, and online communications to boost engagement and visibility for The Race Makers' projects.
  • Press Communication & Coverage: Managing press releases, media liaison, and press conferences to secure widespread coverage across national and international media outlets.

 

Marisa Phillips offers expertise in media relations, event management, and communication strategy. With a proven track record in high-profile events like MotoGP and beauty pageants, she will help The Race Makers secure media attention, manage press communications, and boost visibility locally and globally.

Corlene

CORLENE VAN WYK

Photographer, Marketing Manager, and Web Designer
digital media SPECIALIST

Career Highlights:

Photography:

  • Expert in capturing striking visuals that bring stories to life, from high-energy event coverage to dynamic promotional campaigns.

  • Featured on the front pages of leading publications, including Aviation and Safety (2010).

Social Media &Web Design:
  • Designs and manages visually engaging, user-friendly websites that showcase The Race Makers’ expertise and services.
Notable Media Features:
  • Front Page Features: Aviation and safety-focused editions of magazines (2010).

Radio Interviews:
  • 90.6FM Vaal Radio (March 2023): Service Dog Awareness.
  • RSG Radio Sonder Grense (February 2023): Intelligent dog breeds.

TV Appearance:
  • Featured on DSTV VIA’s Vergewe my (2022, Series 3, Episode 5).

 

Key Contributions to The Race Makers:

  • Creates visually compelling photography and content to elevate the brand’s storytelling.

  • Designs and maintains an engaging, user-centric website to showcase the team’s expertise and offerings.

  • Develops and executes marketing strategies that enhance event visibility and audience engagement.

 

Corléne’s unique blend of creativity, technical skill, and marketing expertise makes her an essential force behind The Race Makers, ensuring the brand stands out in the world of international racing consultancy.

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