Career Highlights:

• Leads a global commodity brokerage firm with a strong footprint in Europe, Asia, and Africa.
• Recognized as Most Influential CEO 2024 – South Africa (Commodity Brokerage) and finalist for CEO of the Year (2021).
• Awarded Employer of Choice: Small to Medium Organisations at the 2021 Future of HR Awards.

• Built one of South Africa’s fastest-growing independent record labels, partnering with Universal Publishing, ACA, and global brands like Diageo, Afrofuture, and Soulection.
• Developed a platform that promotes African music, fashion, visual arts, and live entertainment on an international scale.
• Nurtured top-tier talent while curating cultural experiences that blend music, motorsport, and brand storytelling.
• Integral in securing funding, sponsorships, and strategic alliances for F1’s expansion into South Africa.
• Envisions a Grand Prix that fuses high-octane racing with Africa’s rich cultural heritage, transforming the event into an unforgettable entertainment spectacle.

Key Contributions to The Race Makers:

• Curates immersive fan zones that blend motorsport with live performances, art installations, and interactive brand activations.
• Brings experience from high-profile music and entertainment partnerships, ensuring a premium experience that engages both hardcore racing fans and lifestyle audiences.

• Leverages his Blank Space Records network to book top local and international artists for race-weekend concerts.
• Designs festival-style entertainment that enhances the overall event atmosphere, turning races into must-attend cultural moments.

• Aligns local brands with global sponsorship opportunities, amplifying the economic impact of motorsport in Africa.
• Implements grassroots outreach programs, making F1 events more inclusive and accessible to diverse communities.

• Positions The Race Makers as a pioneer in integrating motorsport with African cultural identity, making each event unique.
• Ensures that Formula 1’s and MotoGP presence in Africa reflects the continent’s creative excellence, setting a new standard for global racing entertainment.